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The Delta Between Knowledge And Execution

Posted on Wednesday, November 11, 2018

One of my favorite questions to ask audiences when I'm presenting on various financial topics is "who would like to lose some weight?" Everyone chuckles uncomfortably for a moment, and then I let them off the hook—“you can answer silently in your own head!" My next question is "what do you need to do to lose weight?" Folks will offer up tactics like exercise, count calories, eliminate sugar, eat more healthful meals, etc... After the group produces a list of viable weight loss solutions, I follow up with my last question: "If you want to lose weight, and you know how to do it, why haven't you already done it?" The responses to this last question are often the same, simple answers regardless of who is in the audience... It's hard! There's not enough time! It takes a lot of work! It's tough to stick with it!


There are a lot of things in life where you might generally know "what to do," but you just don't. This is what I refer to as the delta between knowledge and execution. It's the difference between knowing what to do, and actually doing it! In all fairness, we all have overflowing "to-do" lists with family, work, and personal obligations that take priority. The most effective way to bridge the gap is to recognize the areas you can leverage a professional coach or personal trainer to guide and keep you accountable. Further, understanding your personal instincts and motivations allow you to harness your natural abilities, making the execution gap easier to cross.


Managing your finances is one of the most important aspects of your family's well-being; it affects your physical and emotional health, the satisfaction of your marriage, and the long-term security of your family. Yet, it's often left on the "important but not urgent" list. The reality is that each day you don't have a comprehensive financial plan in action, you're paying an opportunity cost that may not be immediately obvious. Financial management and wellness is urgent! Fortunately, financial management is one of those areas where a professional can make a significant positive impact. At 994 group, we start our comprehensive planning process by discovering how clients operate—how they process information, communicate, and act. From there, together we construct an optimal plan, implement it, and track progress. Investments are an integral element of overall financial wellness, but a positive investment experience starts with a defined plan and continues with the required discipline. Connect with us to learn how we can help you and your family experience the richness of life!